Marketing as care. Clarity as confidence.
A one-hour live workshop to help therapists and coaches describe what they do — clearly, confidently, and without sounding salesy.
Does this sound familiar?
You love the work — but marketing it feels uncomfortable.
Maybe you’ve thought…
“I don’t want to sound salesy or self-promotional.”
“It’s hard to describe what I do without losing the nuance.”
“I’m not sure how to talk about my work while keeping professional boundaries.”
“I’ve tried writing my bio a dozen times — nothing sounds right.”
“I want clients to find me… but I don’t want to shout to be heard.”
You’re not alone — and you don’t need to turn into a marketer to market your work.
You just need language that fits you.
The Four Foundations
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Module 1: CLARITY
Know what you do and who you help.
We’ll identify your through-line and name your message in simple, confident language. -
Module 2: CONFIDENCE
Speak that message fluently.
You’ll find the natural tone that lets your words sound like you, not a marketing persona. -
Module 3: CONTAINERS
Structure your work clearly.
We’ll shape your services into easy-to-understand offers that protect your time and energy. -
Module 4: CONSISTENCY
Build rhythms that last.
You’ll discover small, sustainable ways to stay visible - without social media overload or burnout.
You’re not new to this work.
You’ve built real skill, care, and credibility. But when it comes to talking about your work, everything starts to feel tangled.
What’s effortless in session suddenly feels awkward in words. You want to reach the right people without sounding salesy, flattening the nuance, or crossing a line that makes you cringe.
That’s what The Empowered Therapist LIVE was built for — to help you find the language, rhythm, and presence that feel like you, so you can share your work with clarity and calm.
You’ll Walk Away With:
A one-sentence clarity statement ready for your website or profile
A short, natural bio paragraph that sounds like you
A simple offer framework that supports your energy and income
A visibility plan that feels safe — with or without social media
A new relationship with marketing: one that feels grounded, ethical, and human
What’s Included
Feedback from the LIVE! workshop
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"It was really helpful to talk about services outside of therapy to help us think outside the box and diversify my offerings and income."
LIVE! Participant
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"I've been working on my website and starting to develop marketing materials for my offerings. I've also started posting to social media more consistently."
LIVE! Participant
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"I feel much more confident in doing marketing work now, and have reccomended this course to fellow therapists, thank you!"
LIVE! Participant
The Investment: $97 USD
“This isn’t about learning marketing tricks - it’s about learning to speak the truth of your work in a way that feels comfortable to you and accessible to the very people you are trying to reach.”
About Karen Gurwitz
Founder of The Empowered Therapist, former marketing executive turned executive coach.
Karen helps therapists and helping professionals translate the depth of their work into clear, confident messaging — without losing their authenticity or boundaries.
Her approach reframes marketing as a form of self-care: one that helps you attract aligned clients while protecting your energy.